Product Summary Draft #3

Singtel Fleet Manager

Referencing to Singtel (n.d) Fleet Manager, Singtel features a fleeting product, Singtel Fleet Manager, which is a “cloud-based solution” that enable fleet managers to undertake tracking and organizing of fleet vehicles with ease. Fleet managers can have “full visibility” of their vehicles and manage their operations smoothly using “3G tracker units” that is equipped with advance satellite tracking system and “SLA Street Directory’s Premium Map”.

Singtel states that the product allows monitoring “real-time visibility” of fleet vehicles as well as live traffic updates. It gives details about every driver’s driving habits, every fleet vehicle position, fuel consumption, speed and direction plus, traffic situations of their designated routes. Having this information at hand, fleet managers can check if all the vehicles are operating efficiently throughout, identify and attend to any complication that occurs and promptly redirect the nearest fleet vehicle as a substitute for the delivery if any breakdown or emergency occurs. By overseeing drivers’ habits, it can negate any unnecessary engine idling, aggressive driving, excessive braking, speeding and at the same time, ensuring the conformity of drivers according to road traffic regulations.

In addition, the website states that “Geo Boundary Alerts” are also made available to fleet managers, allowing them to be notified when a vehicle diverge from its assigned route. Past routes from the last 12 months are also viewable to aid fleet managers to “plan more efficient routes and fleet usage, optimizing delivery time and reducing fuel and maintenance cost.” The product also features an anti-theft function whereby users can immobilise any fleet vehicle that is reported stolen. Fleet managers can access to all the information mentioned via any device that have Internet Browser through the Singtel Fleet Manager Portal.

Other than the attractive features and functions that the product offers, Singtel provide value-add services bundled with their product. In their website, Singtel focuses on being customer-oriented by providing multiple layers of services to their customers according to customers’ size and budget. The factor that makes Singtel Fleet Manager stands out as compared to M1 Fleet Manager is the unique service that Singtel offer, “zero replacement cost”.

As stated by Singtel, “Zero replacement cost” is an added service of which there would be no additional cost in the event of faulty hardware during the “contractual period”. Adding on, Singtel will manage all the technical aspects required for their product. In contrast, M1 will charge their customers if there is an issue with the hardware and maintenance is solely customer’s responsibility. This is being stated in M1 Fleet Management’s terms and conditions. Hence, Singtel would be a more viable option as they are more assuring to their customer about their product. Customers will safe as they are not burden by any hardware faults or maintenance cost.

As compared to M1 Fleet Management, Singtel Fleet Manager have the upper-hand in terms of the more appealing value-added services bundled with the product. However, Singtel Fleet Manager is lacking features such as “Accident Notifications” and “Engine Diagnostics” that are found in M1 Fleet Management.

According to M1 (n.d) Fleet Management , “Accident Notifications” stores the accident details on a recorder and the collision data will be uploaded to the fleet management portal. This is to mitigate liability on any accident occurred. Comparing to Singtel’s product, it do not provide emergency notification to fleet managers and no collision data collected. To justify Singtel Fleet Manager’s lack of features, car black box with cameras are cheaply and readily available in the market, it is also quite reliable as an evidence for accidents occurred. This will reduce the need of “Accident Notification” feature from M1 Fleet Management.

M1 also states that the feature “Engine Diagnostic” codes will be sent through the devices and it will indicate the fleet vehicle’s engine health. This will allow fleet managers to view their vehicle’s health while operating. Singtel does not implement this feature in their product. However, a well-managed system on Singtel Fleet Manager can produce ample time for maintenance routine checks of fleet vehicles. This will lower the chances of fleet vehicle breaking down while operating. Thus, it reduces the need of “Engine Diagnostic” feature.

In my opinion, those features that M1 offers are only additional features of which does not affect the main application of the product. Both M1 Fleet Management and Singtel Fleet Manager satisfy the needs of the user, but I am more incline towards Singtel Fleet Manager because Singtel keep reassuring the users on the effectiveness of the product and the customer-oriented nature that they have adopted.

Reference

M1 (n.d.) Fleet Management. Retrieved October 2, 2018, from https://www.m1.com.sg/business/mobile/solution/fleet-management

Singtel (n.d.) Fleet Manager. Retrieved October 2, 2018, 
from https://www.singtel.com/business/enterprise-solutions/iot/solutions/fleet-manager